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COOKIE POLICY

Cookies explained

Cookies are small files containing a line of text that is sent and stored on your web browser when you visit a web site. Cookies help to provide a better and faster experience by helping a website remember information about your visit to make your next visit easier and the site more useful to you. We use Cookies and other similar tracking technologies whenever you visit our websites or use our apps.

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Our Cookies

The types of cookies we use:

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1. Necessary and Essential Cookies

You need these cookies for our websites to work properly. They are essential to help your devices download or stream the information, or so you can move around websites and use their features. We would not be able to provide content, products and services via ours apps or sites without these cookies.

 

If you delete or block these cookies, some of the features on our site may not work effectively or at all. We also use necessary cookies to protect us from fraud, to keep the site and our app secure and to solve technical problems.

 

2. Non-essential cookies which improve performance and your browsing experience

We use some cookies to allow us to understand how our visitors engage with our websites and apps, for instance we count the total amount of page visits and sources of traffic so that we can measure and improve the performance of our sites and apps. They also enable us to understand our users without personally identifying visitors, on an anonymised aggregated basis. For example, remembering if you’ve been to the application or website before or restricting the number of times you’re shown a particular online advertisement.

 

3. Analytics

We also like to keep track of what websites, information and links are popular and which ones do not get used so much, to help us keep our information relevant and up to date.

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Our applications, web locations, websites and communications you get from us contain small invisible images known as ‘web beacons’ or ‘pixels’. These are used to manage the interaction between you and the online information or email and allow us to assess the effectiveness of the communication.

 

4. Personalisation and Advertising

Cookies are also used to allow us to provide a high-quality experience by customising the content that we offer you across our sites and apps. We might use the information collected by these cookies to highlight articles or site services that we think will be of interest to you based on the articles and other content you have viewed when visiting any of our websites or apps.

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They enable us to deliver to you relevant advertising (our own and that of our partners) on our websites and in our apps. We use these cookies to inform us when we have shown you an advert, to ensure we do not show you the same content too often. We also use these cookies to measure the effectiveness of the advertising that you see or hear on our services.

 

5. Combination Cookies

Some cookies serve to be used for both non-essential purposes such as analytics and for essential purposes. For example, the Firebase cookie is essential to allow us to send you push notifications where you have requested this but it can also be used on a consent basis where it is used for the additional non-essential purposes of generating analytics. Where a cookie is used for a combination of purposes you can still manage the non-essential part of the cookie through Privacy Manager.

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Cookie Choices and Privacy Manager

While we need to use the essential cookies on our site to make it work properly we ask you for consent before we use non-essential cookies. When you first visit this site, or download our apps or after you have deleted our cookies from your device, you will be presented with our Privacy Manager pop up. You can also find the Privacy Manager link at the bottom of all our brand webpages or in the “settings” on our apps. You can change your cookie preferences in Privacy Manager at anytime.

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Privacy Manager provides a full notice about the type of information we collect using Cookies and gives you the option to manage preferences or consent using a cookie manager tool which will allow you to choose the non-essential cookies you want to allow us to use and to turn off and those that you don’t.

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The option of managing preferences allows you to view our privacy policy and this cookie notice and allows you to manage your preferences as set out in the notice.

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Essential cookies that make the site work will be turned on by default but you can choose to turn other cookies such as analytics cookies and advertising cookies on and off. We recommend that you turn on performance and analytics cookies though as this helps us deliver a better service to you!

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When you access or use our, or our partners’ content, products and services, we may collect information from the devices you use by using ‘cookies’. We, and our partners, also collect such information from third party websites, mobile sites and from apps where we show our own adverts, using cookies and related ad technology.

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How other companies’ cookies are used

Some of our websites and platforms will contain links to other companies’ sites. If you follow one of these links a cookie might be used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see the Internet Advertising Bureau’s guide about how affiliate marketing works. Note that when you visit those other companies’ sites, they will have their own privacy notices which set out what personal data they collect and how they will use it.

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Managing Cookies

All browser technologies enable you to see and manage the cookies. This means that you can either delete cookies from your cookie folder once you have finished your visit at our website or you can set your preferences with regard to the use of cookies before you begin browsing our website.

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How to remove cookies via a Browser:

You can find out further information at:

• Google
• Firefox
• Windows
• Safari

Outdoor Advertising, & Website Development   

020 8087 3129

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