PML Digital
Outdoor Advertising & Website Digital Development
020 8087 3129
The cost of UK billboard advertising is often perceived as prohibitively expensive and only accessible to brands with large budgets. This is not the case. At PML Digital London, we aim to make our advertising formats both accessible and affordable.
Identifying the right campaign format is vital for effectively reaching and engaging your target audience, optimizing your marketing budget, and delivering a consistent message.
It enables better measurement of campaign success, ensures flexibility and adaptability, enhances your brand’s image and positioning.
To commence any campaign, it is imperative you factor the following 4 points below.
LOCATION
Selecting the right location for any campaigns is essential for reaching the right audience, and ensuring cost-effective use of resources.
FORMAT
Identifying the right campaign format is vital for effectively reaching and engaging your target audience, optimizing your marketing budget, and delivering a consistent message.
DURATION
The allocation of a minimum of two weeks window on any campaigns is essential for maximizing reach, engagement, and impact.
BUDGET
For small and medium-sized businesses looking to launch new advertising campaigns, a budget of £2,500 plus 20% VAT can be utilized effectively to achieve an ROI.
Our cheapest prices start from £25* per day, depending on your choice of format, campaign location, and duration. The recommended minimum campaign spend is £2,500 + 20% vat payable to the total cost of all campaigns.
Below is a UK cost guide to help you plan your company's advertising campaign. Note that these costs can vary based on location, setup costs, rental period, and specific locations.
Additional costs to consider include the cost of printing for traditional formats (excluding digital boards) and the cost of producing graphics/designs/artwork if you do not have your own designer.
Digital Billboard
Digital Billboard Size: 96 Sheets.
Cost: £110* per day.
Billboard Dimension: (L) 12m x (H) 3m
Digital Billboard Size: 48 Sheets.
Cost: £80* per day.
Billboard Dimension: (L) 6m x (H) 3m
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks.
- There is a +20% vat to be added to all final fee
Poster Billboard
Poster Billboard Size: 96 Sheets.
Cost: £85* per day.
Billboard Dimension: (L) 12m x (H) 3m
Poster Billboard Size: 48 Sheets.
Cost: £45* per day.
Billboard Dimension: (L) 6m x (H) 3m
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Bus T-Sides
Cost: £55* per day.
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Bus - Super Side
Cost: £40* per day.
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Bus - Street Liner
Cost: £35* per day.
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Bus - Rear
Cost: £30* per day.
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Train Station - Escalator Panels
Cost: £25* per day.
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Minimum Panels: 10 LEPs
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Train Station: 4 Sheets
4 Sheet Cost: £25* per day.
Dimension: (W) 0.6m x (H) 0.9m
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Minimum Panels: 20 panels for impact
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Train Station - 6 Sheets
Cost: £45* per day.
Dimension: (W) 1.2m x (H) 1.8m
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Minimum Panels: 10 panels
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
Train Station: Tracks Format
48 Sheet Train Track Cost: £90* per day
Dimension: (L) 6m x (H) 3m
Note:
- Prices vary depending on your preferred campaign location.
- Minimum campaign booking duration is 2 weeks
- Minimum Panels: 5 panels
- Artwork printing cost will be need to be added depending on the quantity of boards your campaign will be displayed on.
- There is a +20% vat to be added to all final fee
