BILLBOARD ADVERTISING
Targeting your audience?
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Digital billboards allow advertisers to change messages throughout the course of a day.
Digital billboard advertising capabilities include social media integration, countdowns, day/weekparting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.
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Features
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Flexible – Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.
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Time-Sensitive – Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.
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Targeted – Impact specific geographic and demographic audiences close to the point of sale.
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Efficient – Optimize ad spend and work synergistically with other media to enhance ROI.
Distribution
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Positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Contract Terms
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Digital spots can be purchased in a variety of time lengths from one day up to one year.
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Purchased individually, in networks or by rating point level
Features
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Builds reach within a market quickly and cost effectively.
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Ideal for localized targeting of demographic audiences and geographic areas.
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Stimulates sales near point-of-purchase locations.
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Highly effective for short term campaigns that require rapid consumer attention including product and service introductions or call to action messages.
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Enhanced visual integrity through new single-sheet, eco-friendly materials.
Distribution
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Widely distributed throughout markets along major highways, surface streets and intersections.
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Community positioning around desirable neighborhoods and major commercial or retail centers.
Approximate Size *
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10’ 5” h x 22’ 8” w
Contract Terms
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Purchased in 4-week periods.
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Purchased individually or by rating point level.
