BILLBOARD ADVERTISING

Targeting your audience?

Digital billboards allow advertisers to change messages throughout the course of a day.

Digital billboard advertising capabilities include social media integration, countdowns, day/weekparting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.

Features
  • Flexible – Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.

  • Time-Sensitive – Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.

  • Targeted – Impact specific geographic and demographic audiences close to the point of sale.

  • Efficient – Optimize ad spend and work synergistically with other media to enhance ROI.

 
Distribution
  • Positioned on highly visible, heavy traffic locations such as expressways and major roadways.

 
Contract Terms
  • Digital spots can be purchased in a variety of time lengths from one day up to one year.

  • Purchased individually, in networks or by rating point level

Subway Billboard
Features
  • Builds reach within a market quickly and cost effectively.

  • Ideal for localized targeting of demographic audiences and geographic areas.

  • Stimulates sales near point-of-purchase locations.

  • Highly effective for short term campaigns that require rapid consumer attention including product and service introductions or call to action messages.

  • Enhanced visual integrity through new single-sheet, eco-friendly materials.

Distribution
  • Widely distributed throughout markets along major highways, surface streets and intersections.

  • Community positioning around desirable neighborhoods and major commercial or retail centers.

Approximate Size *
  • 10’ 5” h x 22’ 8” w

Contract Terms
  • Purchased in 4-week periods.

  • Purchased individually or by rating point level.