Airport advertising encompasses all types of out of home advertising placed in airports to reach travellers. It includes everything from digital displays on a terminal wall to static ads inside an airport shuttle bus to spectaculars on a concourse.
· Backlit Dioramas
You can see these in the gate or terminal area or in baggage claim, which will be less expensive as it doesn’t get as much foot traffic in that area. Backlit displays light up the ad for people passing by. They come freestanding or on a wall, in all different sizes including 62” W x 43” H.
Spectaculars are lightbox static ads that are large, measuring up to 15 feet wide. Advertisers place them in high foot and vehicle traffic areas, including near rental cars, at taxi lines and more.
· Mini Spectaculars
This format is just like a regular spectacular but smaller so are cheaper. They are often placed in arrival areas or concourses. Again, due to their placement, they get seen by a lot of people and they can be placed in areas such as lounges where they can display advertisements suited to the type of people in those areas. Like the first-class lounge will have adverts for services or products that are higher in cost.
Airport banners reach across a big portion airport wall between the ceiling and the top of a door or gateway. Many big-name advertisers use this format to display the product or service of their client because they carry a bigger price tag and capture people’s attention.
· Digital Video Screens
Just as Advertisers use digital video screens in a shopping centre when you walk between stores, such setups are also be placed along concourses and entryways in an airport. Advertisers can film a short video to play on a loop with other advertisers, so they can be shared between clients.
· Airport Shuttles Billboards
Airport shuttle billboards are placed between terminals and include ads that are eye-catching with maybe some text like a number or website, which tend to perform well because of the long dwell time.
· Security Tray Bins
Airport advertising can be placed in the bottom of the security tray bins, giving you 100% visibility among departing passengers and are usually eye-catching with a picture and a logo that can be linked to other adverts around the airport.