T-Stations have many different variants of advertising, ranging from small escalator advertisements to big cross tracks or 48 sheet advertisements. The price of these advertisements are less dependent on the location due to the high amount of foot traffic the stations get everyday regardless of the location.
6 sheets are usually found inside the main station, next to ticket machines or on the platform whilst you’re waiting for the train as they do not take up much space, they come in the static variant or they can be part of a rolling loop which is usually shared with other advertisements. It’s a good advertisement for where they’re placed because they get a lot of views as well as standing out whilst also fitting the aesthetics of the concourse.
Crosstracks are usually found in tube stations against the opposite wall of the platform you are standing on. They are usually big and are seen by the majority if not everybody that stands on the platform. Even when the tube arrives, if you are standing in the right position then you can still see part of the advertisement through the tube’s windows.
4 sheets are good for the smaller budget projects, they are compact enough to squeeze into any little corner but will still get the exposure from being in the station.
Passenger panels are placed inside the trains the exposure is not as big compared to being in the station but they can be viewed by the odd couple of people who’s phones have died or they have no entertainment so they just decide to look at the advertisements.
Escalator panels are placed along the wall where the escalators are, they are really small but usually there are duplicates or 3x or 4x the same advert so you might miss it the first 2 times but you might catch it the 3rd and 4th time. They can also come in a digital version. PS. Sometimes you can even get your advert posted on the escalators.