Super-sides are an effective form of advertising as they not only reach pedestrian viewing but also vehicular as well. It is ideal for shorter-term launch or saturation campaigns, extremely cost-effective. This format is good for advertising for one month, three months or even yearlong campaigns – this can be tailored to fit the clients’ needs depending on how long their need for the advertisement.
Megaside taxi advertising gives brands the opportunity to have a middle ground for their advertising needs. Megasides are ideal for short to medium-term campaigns, with a strong focus on brand exposure and maximum broadcasting opportunities. This format can effectively target pedestrians on both sides of the road, as well as other vehicles. Taxis also can go anywhere which makes the coverage a larger area than a bus.
· Full Wraps
A full wrap allows the advertiser, to deliver its message across the whole exterior of the taxi offering the most creative of taxi advertising space. This format is often used for long term brand building campaigns, with high impact. They are often used for PR purposes for big brands or trade fairs.
· Rear Windows
Rear Window Advertising uses a two-way, contra-vision vinyl that ensures the passengers can look out of the taxi, without it compromising the solidity of the advert when viewed from outside the taxi. These eye-level adverts add more overall advertising space and a further branding opportunity. It also adds an opportunity for another advertisement on the taxi.
· Tip Seats
Tip seats communicate directly with passengers in the taxi & sell the brand to a captive audience. This format runs Campaigns that are generally much shorter time frames than full wraps, although they can run for many months alongside outside branding of the taxi. It can be a very affordable solution for companies to reinforce their brand, service or product.