Taxi advertising has its pros and cons. The Pros are that if they get stuck in traffic in a busy area then people have the ability to have a look, whilst the taxi is at the rank waiting for someone, they have the ability to be viewed by anyone around because its standing still, so if there is contact information for example to book a holiday, the person would be able to get all the details. The cons are as taxis are privately owned, the taxi driver might decide not to work today and that is 1 less day of the taxi advertising.
Full Wrap taxi – Full wraps, cover the whole taxi, it stands out because usually people are used to seeing black taxis so for a taxi to be wrapped up will be different especially to tourists.
Full livery Taxis are the most eye-catching type of advertisement. Many companies use this type of advertisement to raise brand awareness in their target market in a way that consumers can’t ignore. You build a one-of-a-kind design that represents your brand and effectively communicates your message. Your brand would stand out on the road with full livery taxi wraps, which are made of vinyl coverings that cover the entire taxi.
Superside Taxi -
Superside Taxis have an excellent impact at a low cost. Superside Taxis are suitable for short to medium-term campaigns, and they can be booked in large quantities for campaigns that need a lot of coverage, frequency, and effect right away.
Interior Seat Tips –
Tip-seats can be a pair or a trio of posters, depending on the taxi. A passenger-facing opportunity for one-on-one communication with the brand. ABC1s account for 90% of taxi passengers. Advertisers have an ideal opportunity to meet this premium audience as they remain in an isolated, relaxed atmosphere since the average travel time is 15 minutes. Tip Seat Adverts go into greater depth about your post.
Branded Receipts –
Receipt pads may be used as a stand-alone campaign or as part of a larger campaign. Taxi receipt branding puts your brand, or bid, in front of potential customers.