Campaign Planning is where a the company meets to plan the campaign so they will look at how long it will run for how much it will cost the company, where they will advertise the campaign, their target audience they will also look at the numbers of how many people should see the campaign / advertisement and they will also look at how impactful it will be they also, look at the form of media that they will use to advertise their product. Campaign planning is where the Campaign is organised and outlined where as campaign buying is where the final project is put into place and thing like form of media that we be used to advertise the product will be purchased and time frames will be chosen and be put into place Campaign buying can be done without campaign planning however it will not be as near effective because it wont be planned meaning target audience and placement of advertisement wont be chosen also, campaign planning is where the the media company can get into the mind of the client and will be able to understand what they are trying to accomplish from the advertisement and also, help them chose the correct options when it comes to planning the campaign.