Campaign planning is the important part of the project, this is the opportunity to meet with the client to understand their needs and requirements such as their goals, budget, time frame for project and get to understand what the company does which will then allow the opportunity to figure out which path gives the best result for both parties.
It’s an important part because it allows you to sit down with the clients, discuss different plans of what you want to do and how you want to do it whilst nothing being finalised.
After the initial meeting or enquiry it will allow you to set goals and objectives, allow you to draft any graphic designs based on the clients decisions and your own input which could then be relayed back to the clients during a meeting and allow room for things to be changed.
It also allows you to decide what advertising formats to purchase because you would’ve had to do a lot of research and auditing (I think that’s the word) where you run a few numbers to see which source of advertising would get you the most traffic (the right traffic) for the purpose of the project (veterinary advert close to a vet or an area with lots of animals instead of next to McDonalds)
Campaign buying is suicide without the plan but this is where you near enough finalised the advert format, the graphics, the time frame and this is where you use majority of the budget or all of it to purchase the forms of advertisements, it still allows for changes to be made to the graphics but you’ve booked your slots for the platforms, it’s time to get the advert out there.