One format of Taxi advertising is fully Liveried Taxis this is where the whole outside of the taxi is covered in the advertisement this is good because this will stand out amongst traffic meaning a lot of people will notice your advertisement and company/product a problem with this advertisement is that to get this advertisement you have to do business with the Taxi owner and this means that prices can vary meaning that you could pay a lot if you go to different people but this offers the most impact for a business.
Another format of advertisement for Taxis is Super-side Taxis this is where only the sides of the Taxi have the advertisement this means that is is more cost effective compared to the fully Liveried Taxi meaning that it saves companies money as it costs less however this format is less impactful compared to the fully Liveried Taxi but you can do a higher quantity with Super-side for cheaper.
Another format of Taxi advertisement is Interior such as Tip seats this means that on the bottom of the seats there will be an advertisement so that if there is one or two passengers on the Taxi some of the seats will be up meaning that the advertisement will be on show this is good because most people have a 20 or higher minute journey meaning that the advertisement should've been impactful by the end of the journey , one issue with this is that if their are more passengers this means that the seats will likely be down meaning the advertisement will not be seen meaning it is not impactful however this is only for Taxis that have the advertisement on the bottom of the seats.
Another Format of advertisement in Taxis is Branded receipts this form is the cheapest form of advertisement in a Taxi but is also, the least impactful this is because most people do not keep their receipts and throw them away meaning the advertisement is not very impactful however there are some people who do keep their receipts and this means that it is impactful but only on a smaller amount of people compared to the other formats of advertisements in a Taxi.
