My expectation for the entire program is to learn. I have a consistently growing interest in the media industry, wanting to learn the ins and outs of advertising from the ideas to the distribution so I can find where I not only fit but excel in the process of Advertising.
My understanding of the difference between Outdoor Advertising and Online Advertising is that Outdoor advertising is the more traditional way of advertising in a very material sense like Billboards, fliers, and Vehicle advertising all of which cost money to print and distribute. However Online advertising is a digital form of advertising that can be implemented anywhere that has an internet connection like social media platforms, images, and videos to advertise products or services and it is cheaper to do it because brand/ product pages on most social media platforms are free or come at little cost to run and only need a few people to make sure they are constantly being updated to keep up with the needs of the intended audience. From research, I know that although it is easier to track the traffic of people viewing the advertising online it is still possible with outdoor advertising just in a different way.