T-Sides are 24ft long by 6ft high and raise your brand message above street level for pedestrians and vehicle viewing. T-sides are typically quite expensive and companies with a bigger budget like a Film studio distribution department like Disney or Warner Brothers would use T-sides to advertise upcoming films or tv series on streaming platforms.
Supersides are 20ft long posters/banners which are available on double-deck buses. Supersides cost around the £150-£200 mark per week so are cheaper for companies advertising a product or services like mobile broadband, perfume or a new open experience at a historical site like Leeds Castle or day out like Madame Tussauds.
Streetliners are 10ft to 13ft long posters which are available on single deck buses and can be bought in a mixture of sizes and generally get more of a broader coverage regarding intended audience viewing. They cost around the £100 mark per week however it does depend on the company price as looking at the research they can be cheaper but also can cost more.
· Super Rears
Super Rears are the most stand out external advert placement on a bus for a vehicular audience with campaigns offering the largest geographical footprint, with extended viewing time enabling website, telephone, or text details to be noted.
· Full Wraps
This is about as good as it gets for buses; This is the largest form of advertising on a bus. The advert is constantly on the move. The Full Wrap is so large it creates an eye-catching, unavoidable way to promote your business, experience, or event. Usually, a big upcoming movie, charity or wrap specific to an experience or business. For example, the Harry Potter Studio Tour have their own buses with wraps fit to their Harry Potter film Series or the ITV Breast Cancer research awareness Bus. Full Wraps are very expensive due to the large scale of printing needed and the need for longevity.
· Bulkhead (Portrait Interior)
Bulkheads (also known as Portrait Interiors) are placed in key locations within the bus; often head-on and in the eye-line of passengers. The obvious placement linked with the 15–30-minute average bus journey time makes them a very effective format of bus advertising. The price of this format is a cheap form of advertising as they usually come in a small bulk of 5 in a sale.
Headliners are another interior format of bus advertising along the length insides of the bus at a slight angle so visible to passengers sitting and standing. On average there are 8 available Headliner spaces on every single deck bus and 16 on every double-deck bus, which again with the length of an average bus journey makes this an effective format of bus advertising. Headliners are also a cheap form of bus advertising as these are also usually bought in bulk or around 10.