List the various Media Owners you are aware of in the UK.
1. JCDecaux is a media owner that is the number one outdoor advertising company worldwide, with more than 960,000 advertising panels in more than 80 countries. They do advertising for big well-known companies and brands like Burberry or film studios like Warner Bros. or Sony.
2. 75Media is a media owner that advertises using paper and digital billboards in towns and cities across the country, 75Media is well-placed to help businesses of all sizes increase their exposure.
3. Transport for London are media owners that advertise specifically across London using static and digital billboards in train stations, Buses, and some Taxis. Depending on the area of the advertising depends on the cost to use it for companies big and small.
4. Clear Channel UK is an Out Home media owner, operating over 40,000 advertising sites across the UK. Using both static and digital formats.
5. Clearview is a media owner that was established to provide clients with an outstanding platform to reach prospective customers. They ensure they deliver a complete stand out from the crowd away from the clutter of other billboards by making sure they have at least a 10-second window to view every billboard they place.
What is your understanding of the difference between Campaign Buying/ Campaign Planning?
The difference between Campaign buying and Campaign planning is that although they are both steps in a process of advertising, you can’t have campaign buying without planning. Campaign plans sit within your overall marketing strategy to promote specific products, performances, exhibitions, or services. The process of campaign planning helps you organise your thoughts, identify appropriate target markets and craft effective messages to reach them. Campaign Buying comes after the planning and means the company can buy the advertisements' slots.
Who can provide Campaign Planning or Campaign Buying on behalf of clients?
Advertising agencies will provide campaign planning and campaign buying on behalf of their clients but don’t exclusively only offer both. Agencies will advise on the company’s existing ideas and plans, then go through the campaign buying process with them.